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CASE STUDY — RummitShield Roofing

9.4x return on ad spend during storm season

INDUSTRY: Roofing LOCATION: Columbus,OH SERVICE: Google & Meta Ads TIMEFRAME: 1 storm season (approx. 10 weeks)
Hype hive usa - Google ads result

The Situation

Roofing demand spikes hard and fast after severe weather, and SummitShield Roofing's existing campaigns weren't built to react in real time. By the time they adjusted budgets manually after a storm, competitors were already capturing the initial rush of "storm damage roof repair Columbus OH" searches

Key Performance Metrics

METRIC BEFORE AFTER GROWTH
Return on ad spend 2.1x 9.4x +348%
Cost per booked job 122$ 42$
Time from storm alert to live campaign 2–3 days Under 4 hours Faster response

Target Keywords Captured

storm damage roof repair Columbus OH emergency roof tarp Columbus Roofing contractor near me

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